The 10 Copywriting Frameworks Cheat Sheet

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In this PDF, I cover 10 of my favorite copywriting frameworks that’ll help you write copy easier and copy that’ll perform better.

For each framework, you’ll learn what it is, an example of how it can be applied, and a bonus ChatGPT prompt.

Here’s a quick overview of the 10 frameworks covered:

1. The Attention Interest Desire Action (AIDA) Framework
2. The Awareness-Comprehension-Conviction-Action (ACCA) Framework
3. The Before After Bridge (BAB) Framework
4. The Consistent Contrasting (CC) Framework
5. The Features-Advantages-Benefits (FAB) Framework
6. The Friend-Expert (FE) Framework
7. The Past-Present-Future (PPF) Framework
8. The Problem-Agitate-Solve (PAS) Framework
9. The Problem-Amplify-Story-Transformation-Offer-Response (PASTOR) Framework
10. The Picture-Promise-Prove-Push (PPPP) Framework

Note: ChatGPT helped me put this together.

Here's the content for 1 of the 10 frameworks I cover so you can see the exact format:

The Attention Interest Desire Action (AIDA) Framework

What it is:

The “Attention-Interest-Desire-Action” (AIDA) framework is an effective framework to help you create compelling and persuasive copy that will capture your reader's attention and inspire them to take action.

It describes the four stages that a customer goes through before making a purchase. These stages are:

Attention: Attracting the customer's attention to your product or service through advertising, marketing, or other means.

Interest: Once you have the customer's attention, you need to create interest in your product or service by highlighting its benefits and unique features.

Desire: After building interest, you need to create a desire for the product or service by demonstrating its value and how it can improve the customer's life or solve their problem.

Action: Finally, you want the customer to take action, such as making a purchase or signing up for a service.

Here's an example of how the AIDA model can be applied to an ecommerce company:

Attention: In a Facebook ad for a new online store selling eco-friendly products, the ad might use an eye-catching image of a product or an environmentally friendly scene to grab the viewer's attention. The headline might read "Transform Your Life with Sustainable Products".

Interest: Once the viewer's attention is captured, the ad might go on to describe the various eco-friendly products available on the website, such as reusable bags, recycled paper products, and sustainable home goods. The copy might emphasize how the products can help the environment and also benefit the user.

Desire: The ad might then focus on the benefits of using eco-friendly products, such as reducing waste, saving money, and promoting a healthier lifestyle. It might also emphasize the company's values and commitment to sustainability, creating a desire to support a socially responsible brand.

Action: Finally, the ad might provide a call to action, such as a link to the website where the viewer can browse and purchase products. The ad might also offer a limited-time promotion or discount to encourage immediate action, such as "Get 10% off your first purchase when you use the code SUSTAIN at checkout".

Bonus ChatGPT Prompt using AIDA:

"Write an email marketing campaign using the 'Attention-Interest-Desire-Action' framework to grab the attention of [ideal customer persona] and persuade them to take action. Start with a bold statement to get their attention, present information that piques their [interest], state the benefits of our [product/service] to create [desire], and ask for a sign-up or purchase.